"Shujaa" means "hero" in Swahili.
This short, animated film follows Chiku, a young Black woman who inherits a mysterious bracelet from her grandmother, Bibi. For years, she wears it without understanding its purpose—until the quiet loss of a close friend awakens something within her.
As Chiku chooses to become a blood donor, the bracelet—and her legacy—comes to life.
About the Story
Told through powerful visuals, poetic narration, and emotional moments, Shujaa is a visual statement crafted for social media and digital platforms.
It speaks to the real-life need for more Black heritage blood donors and honours those who already give selflessly.
This is not just Chiku’s story — it’s our story. A story about identity, ancestry, and the decision to step forward and save lives.
Watch The Film
(COMING SOON: Watch here or follow us on Instagram to view the full animation)
The Shujaa Bracelet
In the film, the bracelet glows when Chiku donates — a symbol of the power we each carry to save lives. The Shujaa Bracelet also exists in real life as a limited-edition item for people who take action by registering or donating blood.
“Not every hero wears a cape. Some wear courage.”